Welcome United Professional Sales Association!

Members of the Sales Profession,

On behalf of the American Society for Training & Development (ASTD), it is my pleasure to announce that the United Professional Selling Association (UPSA) is now a part of ASTD. This acquisition was effective on July 16, 2009.

For the last six years, UPSA has provided content opportunities for sales professionals to share information and expertise with each other. To continue and enhance these activities, the UPSA board of directors and membership has decided to transfer UPSA’s assets and operations to ASTD to further provide relevant content and critical research to sales managers, sales trainers, and sales professionals. For the last two years, ASTD has been conducting research for a groundbreaking competency study for the sales field. The results of this effort released in June in the publication, World-Class Selling: New Sales Competencies.

ASTD is committed to the continued support and focus on training and development for the sales profession. As UPSA members transition to ASTD, they will have access to important content covering the areas of learning and development and sales training.

We look forward to welcoming UPSA members to the ASTD community, and helping sales team members develop the skills they need for sales success to help their organizations grow and succeed.

Sales Training Drivers is an ASTD brand. Find out more about ASTD.

View the full release.

Best regards,

Tony Bingham
ASTD President and CEO


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