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The Basics of
Sales Training 2.0!
How do your
salespeople and
sales managers
learn? Obviously,
sales process, sales
technology, and new
products
are important. Many
organizations fail
to realize, though,
that adequately and
deliberately shaping
the knowledge
and skills of sales
team members can
also dramatically
improve sales. Sales
Training 2.0
approaches enable
salespeople and
sales managers to
learn better,
faster, and smarter
than the
competition, making
them most
effective. Perhaps
you have heard of
Web 2.0
technologies. Sales
Training 2.0 follows
a similar thread,
aiming to affect the
sales process, the
buyer-seller
relationship, and
sales management
practices.
Sales Training
2.0, then, includes
social networking,
blogging, and other
peer-generated
content platforms,
but it’s
more than that. It
is a process that
also examines the
impact of these
technologies on
individuals and
teams in
various areas,
notably knowledge
management (CRM),
prospecting
(LinkedIn and other
social networking
sites),
and industry
knowledge (portals
and discussion
boards).
Sales Training 2.0
can help sales teams
cope with the rapid
change they face in
their market. As
more knowledge
is provided to
buyers through the
Internet, opinion
sites, and more
research-oriented
sites, a power
shift—from
seller to buyer—has
begun occurring.
This change will
certainly continue
as international
competition
increases,
creating new and
emerging markets for
many industries.
Check it out!
Preview table of
contents and sample
content!
Contents
Include:
- Proven, unique, successful
tools and techniques
for building and
delivering sales
training in a
technology driven
manner.
- Great content on
learning 2.0
and virtual
communities,
podcasting basics,
hosting great
virtual meetings,
training in virtual
worlds, managing
knowledge with
technology, running
successful online
meetings,
and
building teams in a
virtual environment.
- Comes with
133 pages
of actionable and
usable information
and includes
7 job aids
to get up and
running in
distributed learning
and training
environments.
- Contains
best practices
for challenges you
and your sales
colleagues face to
deliver sales
training and
management results.
- Focuses on
speed and tactical advice,
so you can actively
engage your sales
team no matter where
they are today!
- Available for
immediate
download (pdf
format)
only $79.00!
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