Building Sales Teams

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How Much is Performance Improvement Really Worth?

This return-on-investment (ROI) impact study was conducted on a sales training program, one element in the pan-European launch of a new automobile. The primary project objective focused on the following question: Exactly what financial effect did this specific launch training have on the overall, bottom-line sales of the new car? What percentage of new sales, if any, could training claim?
The results are substantial and unquestionably beneficial to executives in determining how to wisely allocate shrinking budgets to gain maximum return on human performance for dollars invested. Results are also of value to performance improvement and training professionals interested in building a business case for executive expenditure on performance improvement initiatives.

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Contents Include:

- Case Study, large professional service company

- New product launch challenges

- Analysis of a new sales training program

- What was the financial effect from the sales training?

- Did they lose money?

- Was the performance improvement worth the investment?

- How was the data collected?  What were the costs, training methodology?

- Surprising results, did the sales training model help sell these new cars?

Learn from this case study, so you don't make the same mistakes in your next product launch!

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Turn high performance into reality with the power of teams…

Effective sales managers understand the exponential impact a team can make, both positively and negatively.  Are you getting exponential results?  If you lost the top 20% of your current sales force, how long would it take the rest of the organization to fill the gap?  If your answer is “too long,” you may want to consider how strong your sales teams are.  Because the best teams can handle the loss of a superstar and still be successful.

Think about it: Teams are built in months and years, not hours and days.  How does your organization approach this competitive reality with focus and an eye on the final objective?  What is the final objective?

With sales teams, having well-established relationships among team members is rare and often difficult due to compensation plans that reward individual performance, individualized focus on achievement, and personalized goals used to stimulate performance. While the individual uniqueness of each salesperson cannot be under-emphasized, it's important to build an excellent sales force of professionals who understand diversity and can capitalize on the unique strengths each possess.